Description:

This project is driven by my passion for health, fitness, and well-being. As an active person who loves working out, I faced a turning point when I decided to stop using hormonal birth control and needed a natural way to balance my hormones. Despite my dedication to high-intensity interval training (HIIT) and weightlifting, I needed to see the desired results. This led me to discover cycle syncing, a concept that transformed my understanding of my body and fitness routine. This project aims to provide a resource for women seeking to regulate their hormones, enhance their well-being, and achieve their fitness goals. This project promotes health awareness, supports transformational change, and fosters personal growth.

Align is an app specifically designed for active women in their 20s. Align aims to take the guesswork out of fitness routines by recommending group fitness classes and at-home exercises based on the user's current menstrual phase, utilising world-class classes from Les Mills. This concept is built on a deep understanding of women's health needs and the innovative idea of cycle syncing to enhance fitness goals. The app addresses the gap in resources available for women to track their menstrual phases and understand how these phases impact their workouts. Align's target audience includes women in their 20s with a Les Mills membership who seek a deeper connection with their bodies and a comprehensive solution to their fitness and hormonal health needs.

Align employs human-centred design thinking, ensuring usability and a smooth user experience. The app’s design focuses on simplicity and user-friendliness, making it accessible for women tracking their menstrual phases and staying active. The interface is intuitive, with straightforward navigation and engaging visuals that guide users through their fitness journey. The design execution aligns perfectly with the project's purpose and strategy, presenting a visually compelling and technically robust solution. By collaborating with Les Mills, the app offers high-quality exercise content tailored to the user's specific needs, embodying an innovative approach to fitness and well-being. The design is aesthetically pleasing and highly functional, ensuring users can easily integrate cycle syncing into their daily routines.

Align stands out by addressing a significant gap in the market—providing comprehensive resources for women to regulate their hormones and improve their fitness routines through cycle syncing. The app creates tangible value by empowering women to understand their bodies better and achieve their health and fitness goals. Its impact extends beyond individual users to personal trainers, offering valuable insights to enhance client training sessions. Align contributes to cultural and societal outcomes by promoting health awareness and supporting women's journey towards well-being. Combining personalised fitness recommendations and an easy-to-use interface elevates Align, making it an essential tool for any woman looking to improve her health and fitness by better understanding her hormonal cycles.