Social Good Award
Maddi Hohneck Rewired
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Tauira / Student
Maddi Hohneck -
Kaitautoko / Contributors
David-joel Van Vliet, Becky Ford
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School
AUT Art + Design
Description:
Rewired is a practice-led design project that utilises typography and typographic exploration to convey the effects of a stroke. It poses the question: can typography be used to express the effects of a stroke and the process of recovery and rehabilitation? And in addition, can the project serve as an informational and educational resource, raising awareness about this pressing medical emergency.
Rewired’s purpose is to emphasise the severity of a stroke and the process of change, both from a design lens, as well as to shed light on this serious and prevalent health concern. Additionally, it delves into the concept of the post-stroke brain’s adaptability, illustrating how it can undergo ‘rewiring,’ ultimately leading to improved daily functioning.
Taking the form of a type specimen book, Rewired showcases five different ways a stroke can affect someone. Each type variation depicts the impact on an individual by capturing the emotions and implications of this experience. The objective is to foster a deeper comprehension of strokes and their complex effects among readers. With accompanying information, this publication will illuminate the subject in a design-oriented manner, making it understandable and interesting to any person who is interested in learning more about the subject. Rewired stands out as a unique concept, seizing the opportunity for a different approach.
Judge's comments:
A unique twist on explaining the rewiring of a brain post stroke - meticulous attention to detail, craft and typographic exploration helps the viewer to understand with a unique conceptual delivery. It has a beautiful narrative woven throughout drawing you in and explaining the concept and unravelling complex issues.