Credits
-
Ngā Kaimahi / Team Members
Chief Creative Officer: Gavin McLeod, Executive Creative Director: Paul Meates, Associate Creative Director: Will Winter-Irving, Associate Creative Director: Joe Ranallo, Copywriter: Mauricio Cardoso, Art Director: Paulo Moraes, Executive Producer: Tania Jeram, Client Partner: Mariana Rice, Account Director: Lauren Tom, Account Director: Ella Fanshawe, Senior Account Manager: Alex Selvarajah, Senior Designer: Kenn Huang, Executive Director - Planning and Strategic Planning: Catherine Mellon, Senior Brand Strategist - Strategic Planning: Albert Olsen, Junior Designer: Georgia Emery, Account Director - PR: Kate Power, Visual Arts Manager: Denis Bernar, Tech Program Director: Kirstie Peters, User Experience Design Director: Adnan Lalani, UX Designer: Zarni Ni, Associate Design Director: Vanessa Saporito, Junior Motion Designer: Michelle Nguyen, Designer: Ika Jumali, Senior Operations Manager: Cleo De Kerorguen, Senior Operations Manager: Sofia Christo, National Operations Director: Mary Anne Truong, Social Producer: Lizzie Dingle, Content Creator: Ollie Ritchie, Copywriter: Kate Enright, Copywriter: Katrina Vo, Director, Engineering: Cliff Chiang, Director, Digital & Strategical operations: Sharon Adams, Copywriter: Louise McClean, Head of Innovation Strategy: Charlotte Bruton, National Head of Design: Christian Hewitt, National Head of Integrated Production: Tash Johnson, Group Investment Director: David Carmody, Senior Account Manager: Nick Langley, Head of Media Sydney: Cath Shenad, Senior Digital Manager: Brandyn Nget, Head of Data Planning: Alex Capper, Head of Research & Insights: Michelle Mahon, Strategy Assistant: Rosie Willet, Account Executive – PR: Sinclair Kirk, Design Director: Adam Lord, CEO: Nicky Bowie, Marketing and Communications Lead: Shilpi Khanna, Corporate Partnerships Manager: Tammy Grillo, National Coordinator: Kim Roberts, Social Media Manager: Danielle Johnson, Managing Director: Corey Esse, Executive Producer: Loren Bradley, Director: Matt Von Trott, Executive Producer: Jane Oak, Lead Art Director and Animator: Joshua Fourt-Wells, Animator: Frankie Principe, Animator: Elliot Strange, Original Music Composition: Matteo Zingales, Additional Music + Production: Josh Pearson, Vocalist: Josie Mann, Senior Sound Designer: Andy Stewart, Head Of Sound: Timothy Bridge, Head Of Production: Haylee Poppi, Executive Producer: Sophie Haydon
-
Client
Hospitals United for Sick Kids
Description:
For kids in hospital, it can be a long journey home. To confront this problem, hospitals Australia-wide united to fund treatments to get them all home sooner - all illnesses, all injuries, all hospitals. That was the mission, but it was also the problem. Because studies show as the number of children in need increases, the empathy we feel for them decreases.
So, instead of asking people to feel empathy for all kids, we asked them to empathise with just one - Blip, a vulnerable, childlike creature who is far from home and will do anything to get back there. "Lightyears From Home" is the one story shared by all kids in hospital.