Designworks 181 WW100: WW1 Centenary Brand

Credits
  • Pou Auaha / Creative Director
    Sven Baker
  • Ringatoi Matua / Design Director
    Sven Baker
  • Ngā Kaimahi / Team Member
    Paul Johnson
  • Client
    Ministry of Culture and Heritage
Judge's comments:

The judges commented on the Gold winning MetService brand identity in glowing terms for it’s delightful ‘day in the life of’ narrative. Strong use of few colours, just black and fluoro yellow, friendly icons and typography present an honest, but compelling contemporary Kiwi organization to the world.