Alt Group 142 Fisher & Paykel Product Roadshow
Creative DirectorDean Poole
Team MembersDean Poole, Zoe Ikin, Janson Chau, Dean Murray, Aaron Edwards, Ben Corban, Felicity Stevens, Fisher & Paykel Design Team:, Adam Moody, Mark Haydon
ClientFisher & Paykel Appliances
The judges commented how this work is a fine example of building on the strength of F&P brand, rather than reinventing it.