Description:

Gelato without imagination is just cold milk.

When Gelatissimo opened its doors in 2002, it changed the game; pioneering a new way to enjoy gelato and leading an emerging category.

Two decades on, the game had changed. New challengers were flooding the market that were louder, slicker, faster to evolve.

What once felt fresh had started to feel familiar.

Franchise growth had stalled. Engagement was fading. Sales were slipping. The brand lacked the energy, edge and ambition needed to compete.

That’s where we came in. To rebuild the brand from the inside out, re-energising franchisees, reigniting customer love and giving Gelatissimo a clear, distinctive voice in a noisy market.

The result? One of the clearest, purest and most compelling demonstrations of the value of brand and design we’ve ever seen.

From flavour-less to flavour obsessed.

Beneath the visual clutter and diluted momentum was a powerful, unspoken truth: this brand had always been obsessed. With flavour. With invention. With the artistry of gelato – made daily with precision and pride.

Our job was to reignite that obsession.

We defined a new strategic direction: Flavour Obsessed. An idea that became a source of creative energy and reoriented everything - from decision-making to design.

Obsession gave every part of the brand a reason to show up with clarity and renewed charge. It was expressed through a vibrant visual identity that consumers could truly feel. With a logo that reflected scoops and dollops of gelato, luscious swirls and ripples and a fresh colour palette, the graphic language came together to convey flavour obsession.

The new identity was fully realised across every physical and digital touchpoint – with each Gelatissimo store becoming a brand-led opportunity for franchisees and customers to become flavour obsessed in their own way.

A lot of obsession goes a long, long way

The rebrand did more than just re-energise Gelatissimo. It took the business to heights beyond every expectation. This was flavour obsession made impactful.

Since 2023, Gelatissimo’s store count has grown by an 36%. Not only that, they’ve opened multiple stores in markets like Singapore, the Phillipines and the United States – some of which are the toughest to crack.

Total sales are up over 40%, with store-on-store sales in rebranded stores increasing by over 20%. Franchisees are buying in and believing in what it means to be flavour-obsessed.

The re-energised strategy and identity is helping to transform passive brand awareness into genuine brand love, with 45% of customers who are aware of Gelatissimo rating it >8 out of 10 – another increase since before the brand.

Through all of this growth, only one thing had changed – the brand. With no marked increase in media or marketing spend, it was the power of brand alone that ignited a step change far greater than Gelatissimo had anticipated.

By uncovering the true core of the brand, we re-ignited a passion that has always been there.

And inspired a business renaissance that’s still being felt and tasted all around the world.