Description:

A new app design and build project became an opportunity to use design methodologies to bring about beneficial systemic changes across Co-op.

Using this project as a litmus test for customer-centric design methodologies at Co-op – and regularly sharing process outcomes with a wider stakeholder group – key decision-makers now understand the ability of design to create real business value first hand.

Co-op are driving real innovation in a traditionally unadventurous, risk-averse sector – capably competing with much bigger, and better funded, industry giants.