Value of Design Award

ClemengerBBDO 5 Assembly 63 Finch Sonar Music Lightyears from Home

Finalist
Credits
  • Ngā Kaimahi / Team Members
    Gavin McLeod, Paul Meates, Will Winter-Irving, Joe Ranallo, Mauricio Cardoso, Paulo Moraes, Tania Jeram, Tash Johnson, Mariana Rice, Lauren Tom, Ella Fanshawe, Alex Selvarajah, Catherine Mellon , Albert Olsen, Christian Hewitt, Kenn Huang, Michelle Nguyen, Ika Jumali, Georgia Emery, Kate Power, Denis Bernar, Kirstie Peters, Adnan Lalani, Zarni Ni, Cleo De Kerorguen, Sofia Christo, Mary Anne Truong, Lizzie Dingle, Ollie Ritchie, Kate Enright, Katrina Vo, Cliff Chiang, Sharon Adams, Louise McClean, Charlotte Bruton, David Carmody, Nick Langley, Cath Shen, Brandyn Nget, Alex Capper, Michelle Mahon, Rosie Willett, Sinclair Kirk, Adam Lord, Nicky Bowie, Shilpi Khannaridon@, Tammy Grillo, Kim Roberts, Danielle Johnson, Corey Esse, Loren Bradley, Matt Von Trott, Jane Oak, Joshua Fourt-Wells, Frankie Principe, Elliot Strange , Matteo Zingales, Josh Pearson, Josie Mann, Andy Stewart, Timothy Bridge, Haylee Poppi, Sophie Haydon
  • Client
    Hospitals United for Sick Kids
Description:

For kids in hospital, it can be a long journey home. To confront this problem, hospitals Australia-wide united to fund treatments to get them all home sooner - all illnesses, all injuries, all hospitals. That was the mission, but it was also the problem. Because studies show as the number of children in need increases, the empathy we feel for them decreases.
So, instead of asking people to feel empathy for all kids, we asked them to empathise with just one - Blip, a vulnerable, childlike creature who is far from home and will do anything to get back there.

"Lightyears From Home" is the one story shared by all kids in hospital.