Judge's comments:

Allbirds is not just an exciting innovation in footwear, leveraging NZ merino wool as its primary material, but it has showcased how design is applied to create a powerful business model that is globally scale.

As a start-up entity, Allbirds has built impressive revenues to date and disrupting the business model for the supply of shoes against better funded and resources competitors by forming close connections with its consumers and ensuring an effective supply chain and processes support the scalability of the business.