Value of Design Award

UBCO 3 Power Your Purpose

  • Pou Auaha / Creative Director
    Timothy Allan
  • Ringatoi Matua / Design Director
    Timothy Allan
  • Ngā Kaimahi / Team Member
    The UBCO Team
Judge's comments:

UBCO impressed the judges with the level of integrated thinking required to produce a modern EV on an international scale. With a clear purpose to provide power to move, they are clearly focused on helping people move smarter and safer, as well as making the world a better place at the same time. The design process doesn’t just concentrate on the product but how the product is sold and fleet management as well. The company has become an impressive international business operating in eight countries with a global online presence.

An incredibly complex design challenge executed elegantly that is making a big design impact on purpose.