UBCO 3 Power Your Purpose
Pou Auaha / Creative DirectorTimothy Allan
Ringatoi Matua / Design DirectorTimothy Allan
Ngā Kaimahi / Team MemberThe UBCO Team
UBCO impressed the judges with the level of integrated thinking required to produce a modern EV on an international scale. With a clear purpose to provide power to move, they are clearly focused on helping people move smarter and safer, as well as making the world a better place at the same time. The design process doesn’t just concentrate on the product but how the product is sold and fleet management as well. The company has become an impressive international business operating in eight countries with a global online presence.
An incredibly complex design challenge executed elegantly that is making a big design impact on purpose.