Value of Design Award

Somar Digital 3 Daffodil Day Website

Value of Design Award 2021 Credits
  • Creative Director
    Somar Digital
  • Client
    Cancer Society New Zealand

Cancer Society is one of the most trusted charities in NZ and they provide invaluable support to people suffering from Cancer.

COVID restrictions presented a threat to charities across NZ not being able to bring in enough donations to operate. CSNZ saw a 40% decrease in donations through April 2020.

The goal was to build a Daffodil Day website as part of a wider marketing strategy, which included above-the-line ad campaigns, that would encourage people to donate online as the annual street appeal was compromised due to COVID-19 restrictions.

The project had a tight budget and needed to be designed and built at speed using Agile project delivery. The success of this site had paramount importance over whether CSNZ could meet their donation goals for 2020.

The major outcome from the project was that CSNZ were able to surpass their donation goals for the year thanks to the Daffodil Day website. Thanks to the incredible response by Kiwis, CSNZ saw a 600% increase in online donations during the month of Daffodil Day compared with previous years, which goes straight into providing support services like accommodation, counseling, transport to treatments; information services, and research funding.