Value of Design Award

Previously Unavailable 12 TRA Tracksuit

  • Pou Auaha / Creative Directors
    James Hurman, Phoebe Devine
  • Pou Rautaki / Strategic Leads
    Antony Ede, Connon Bray, Connor Archbold, Matt Herbert, Mikayla Hopkins, Hannah Cooke
  • Ringatoi Matua / Design Directors
    Hannah Small, Harry Flett, Anna-Maree Leigh
  • Ngā Kaimahi / Team Members
    Georgina Stone, Skyla Caldwell, Monaleen Carabron, Andrew Gale, Katie Kutia, Adrian Stone, Ben Duff, Ashish Ansurkar, Tracksuit Team, TRA Team, Previously Unavailable Team
  • Kaitautoko / Contributors
    Harry Burt, Studio Butter
  • Client

At a little over two years old, Tracksuit is one of the fastest growing and exciting SAAS startups to have emerged from New Zealand. By redesigning both the brand health tracking business model and product, then committing to brand design and communication, we have captured the imagination of brand marketers all over the world.

Historically, tracking brand metrics like awareness and consideration has been too expensive for smaller companies ($100K+ per year).

We set out to provide brand tracking at a fraction of the cost, so that any company could have a dashboard of long-term brand metrics alongside their existing dashboards of short-term performance metrics.

We also set out to become champions of brand building – helping brand marketers demonstrate the results of their work to their exec and board to reinforce the value of what they do.

As of June 2023, Tracksuit tracks more than 2,300 brands across New Zealand, Australia, US and UK – demonstrating the global relevance of the design, and has grown into a business with $5M in Annual Recurring Revenue.