Les Mills International 2 4ormfunction 8 The LES MILLS SMARTSTEP
Creative DirectorDarryl Best
Design DirectorDavid Lovegrove
ContributorsLara Tihi, Emma Barry, Vaughan Schwass, Bryce Hastings, Adam Lazarus, Barbara Anderson
Team MembersDavid Lovegrove, Ross Dawson, Darryl Best
ClientLes Mills International Limited
Les Mill has yet again shown how attention to design and understanding users can contributed to the creation of products that have a material business effect.
The SmartStep is another fine example of reimagining a product that serves to underpin a continuation of impressive businesses performance.
This is the second year that Les Mills has been recognised for outstanding business effect through Design, and this in itself is no mean feat and highlights an organisation that pays attention to, and has a rigour in the implementation of Design processes.