Value of Design Award

Goodnature 6 Department of Conservation Goodnature / Department of Conservation. A24 & Automatic Lure Pump

  • Pou Auaha / Creative Directors
    Robert Van Dam, Craig Bond, Stu Barr
  • Ngā Kaimahi / Team Members
    Chris Dwan, Hiroshi Tokunaga, Grace Paske, Jadon McConnell
  • Kaitautoko / Contributors
    Darren Peters, Mike Arnold, Nick Graham
  • Client
    Department of Conservation
Judge's comments:

Goodnature is the winner of a Best Effect purple pin because it has been able to transform our country identity as a predator free New Zealand.

As a previous winner of BEST Product design categories, Goodnature has matured to a sustainable business that has showcased how product design can couple with business innovation to make a potentially transformationary not only its own business model, but the entire nation.

Goodnature was able to demonstrate how its effective product design combined with new business models, creative product systems and its partnerships with DOC to lower the cost of pest management throughout NZ.