Judge's comments:

Fisher & Paykel Appliances have a very long history of design and have developed a robust, world class product development engine.

This entry is an exemplar of the Value of Design, demonstrated across functional groups and requiring significant commitment from board level through to storefront.

With robust marketplace insights and design rigour the teams at F&P uncovered untapped market space that presented itself across important geographical regions whilst simultaneously fulfilling different unmet market needs.

The result being a new category that is uncontested in the market, delivering margins and sales volume significantly beyond initial targets.