Value of Design Award
Enztec 2 Business Transformation
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Pou Auaha / Creative Directors
Iain McMillan, Sarah Thompson
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Ringatoi Matua / Design Directors
Marika Mulqueen, Iain McMillan
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Kaitautoko / Contributor
Imagic Creative -
Client
Enztec Limited
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Judge's comments:
Enztec took the bold move to change their own business model and move from a contract manufacture into their own designed products. The effect of this courage and investment means that Enztec now has a greater sense of control of its own strategic direction and more profitability to fuel future growth.