Value of Design Award

Enztec 2 Business Transformation

  • Pou Auaha / Creative Directors
    Iain McMillan, Sarah Thompson
  • Ringatoi Matua / Design Directors
    Marika Mulqueen, Iain McMillan
  • Kaitautoko / Contributor
    Imagic Creative
  • Client
    Enztec Limited
Judge's comments:

Enztec took the bold move to change their own business model and move from a contract manufacture into their own designed products. The effect of this courage and investment means that Enztec now has a greater sense of control of its own strategic direction and more profitability to fuel future growth.