Value of Design Award

Allbirds Allbirds Wool Runners

  • Pou Auaha / Creative Director
    Tim Brown
  • Ringatoi Matua / Design Directors
    Jamie McLellan, Simon Endres
  • Kaitautoko / Contributors
    Joey Zwillinger, Julie Channing, Henry Hargreaves, Toby Morris
  • Client
Judge's comments:

Allbirds is not just an exciting innovation in footwear, leveraging NZ merino wool as its primary material, but it has showcased how design is applied to create a powerful business model that is globally scale.

As a start-up entity, Allbirds has built impressive revenues to date and disrupting the business model for the supply of shoes against better funded and resources competitors by forming close connections with its consumers and ensuring an effective supply chain and processes support the scalability of the business.