RUSH Digital 8 Z Fastlane
Creative DirectorTerry Williams-Willcock
Design DirectorStephen Horner
Team MembersMaryna Babych, Edmund Zurita
A solid research, ideation and prototyping process, combined a key insight with clever technology and data integration to deliver a prototype that could radically improve the service experience for customers. Outcomes from the project prototype genuinely improved the experience for parents, the disabled and people in a hurry. The new experience delighted many regular Z customers who had the chance to try the service, with many customers asking for it be added to more Z sites.