User Experience Award

Roam 11 Goodnature 6 Goodnature Chirp.

Optimising 2019 Credits
  • Creative Director
    Toby Delamore
  • Design Directors
    Thea Betts, Lucas Coelho
  • Team Members
    Ryan Turnbull, Justin White, Lana Shatonova, Bruno Pedrosa, Sahan Dissanayake, Graeme Dowie, Antonio Iaccarino, Crystal Lin, Connor Thomsen, Chonny Iamsrithong, Amanda Lee, Lisa Trapp
  • Client
    Goodnature
Judge's comments:

MY ACC has been able to remove bureaucracy as a barrier to rehabilitation, by putting users at the heart of the design process and giving them control in a critical engagement with a government agency. The designers have identified and addressed genuine pain-points and succeeded in simplifying a very complex interaction. Supported throughout by effective use of disarming visual content – the solution allows users to self determine and self-serve in an enabling and yet non-intimidating overall experience. Extensive user research and continual validation has resulted in an empowering tool that puts users clearly in control.