User Experience Award
Roam Digital 25 Goodnature 6 Goodnature Chirp.
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Pou Auaha / Creative Director
Toby Delamore
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Ringatoi Matua / Design Directors
Thea Betts, Lucas Coelho
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Ngā Kaimahi / Team Members
Ryan Turnbull, Justin White, Lana Shatonova, Bruno Pedrosa, Sahan Dissanayake, Graeme Dowie, Antonio Iaccarino, Crystal Lin, Connor Thomsen, Chonny Iamsrithong, Amanda Lee, Lisa Trapp -
Client
Goodnature
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Judge's comments:
MY ACC has been able to remove bureaucracy as a barrier to rehabilitation, by putting users at the heart of the design process and giving them control in a critical engagement with a government agency. The designers have identified and addressed genuine pain-points and succeeded in simplifying a very complex interaction. Supported throughout by effective use of disarming visual content – the solution allows users to self determine and self-serve in an enabling and yet non-intimidating overall experience. Extensive user research and continual validation has resulted in an empowering tool that puts users clearly in control.