Roam Digital 25 Goodnature 6 Goodnature Chirp.
Creative DirectorToby Delamore
Design DirectorsThea Betts, Lucas Coelho
Team MembersRyan Turnbull, Justin White, Lana Shatonova, Bruno Pedrosa, Sahan Dissanayake, Graeme Dowie, Antonio Iaccarino, Crystal Lin, Connor Thomsen, Chonny Iamsrithong, Amanda Lee, Lisa Trapp
MY ACC has been able to remove bureaucracy as a barrier to rehabilitation, by putting users at the heart of the design process and giving them control in a critical engagement with a government agency. The designers have identified and addressed genuine pain-points and succeeded in simplifying a very complex interaction. Supported throughout by effective use of disarming visual content – the solution allows users to self determine and self-serve in an enabling and yet non-intimidating overall experience. Extensive user research and continual validation has resulted in an empowering tool that puts users clearly in control.