User Experience Award
User Experience Award — formerly under User Experience until 2019 and category moved inside Digital in 2020 (archived 2019)
Empowering
2018
Smudge 4 NZ Police Family Harm App
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Pou Auaha / Creative Directors
Reuben Bijl, Toby Vincent
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Ngā Kaimahi / Team Members
10+ devs and designers at Smudge, 10+ project team at NZ Police -
Client
New Zealand Police









Judge's comments:
This project sat at the heart of an important area of work for the Police - the prevention of family violence. Domestic violence accounts for 40% of front line police time (around 330 incidents a day), officers had a 13 page form to fill in for each visit. The designers put the needs of both the officers attending incidents and the victims at the centre of the design solution – victims were often unable to articulate themselves in front of others and the app enabled victim feedback with complete privacy confidence – which also promoted a ‘personal’ interaction with the officers. With the new app officers can spend more time investigating family harm incidents and less time on back office tasks, back at the station.