User Experience Award Optimising Empowering Innovating Digital Graphic Moving Image Product Social Good Award Spatial Toitanga Value of Design Award User Experience Award — formerly under User Experience until 2019 and category moved inside Digital in 2020 (archived 2019) All categories Optimising Empowering Innovating All years 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 Studio A-Z KYT Bags 5 KYT 2018 Empowering Credits Pou Auaha / Creative Directors Bridget Scanlan, JP Twaalfhoven Kaitautoko / Contributors Duffle & Co, Tom Boyle, Matt Barnes Client KYT Bags