DNA Immigration New Zealand
Creative DirectorCharlene Turei
Design DirectorStacey Orr
Team MembersAnna-Marie Antipas, Idris Corap, Charlene Turei, Julian Thomson, Tony Watson, Jacob Roberts, Naomi Guyer, Jim Perry, Georgy Malanichev, John Milmine, Andy Dover, Amy Revell, Katherine Allan, Kristin Jarvis
Serving over 12 million users each year, this solution shows how goal directed design and user research at the inception of a project can unlock innovation and compellingly frame up the case for transformation. In this instance, that foundation led to the re-organisation of Visa presentation and the elimination of complexity for users by way of a radically improved user-centred experience. This in turn has resulted in significant reduction in cost to serve and facilitated the continued growth in online channel migration for the business.