User Experience Award

DNA Immigration New Zealand

Empowering 2017 Credits
  • Creative Director
    Charlene Turei
  • Design Director
    Stacey Orr
  • Team Members
    Anna-Marie Antipas, Idris Corap, Charlene Turei, Julian Thomson, Tony Watson, Jacob Roberts, Naomi Guyer, Jim Perry, Georgy Malanichev, John Milmine, Andy Dover, Amy Revell, Katherine Allan, Kristin Jarvis
  • Client
    MBIE
Judge's comments:

Serving over 12 million users each year, this solution shows how goal directed design and user research at the inception of a project can unlock innovation and compellingly frame up the case for transformation. In this instance, that foundation led to the re-organisation of Visa presentation and the elimination of complexity for users by way of a radically improved user-centred experience. This in turn has resulted in significant reduction in cost to serve and facilitated the continued growth in online channel migration for the business.