User Experience Award
DNA 78 Immigration New Zealand
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Pou Auaha / Creative Director
Charlene Turei
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Ringatoi Matua / Design Director
Stacey Orr
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Ngā Kaimahi / Team Members
Anna-Marie Antipas, Idris Corap, Charlene Turei, Julian Thomson, Tony Watson, Jacob Roberts, Naomi Guyer, Jim Perry, Georgy Malanichev, John Milmine, Andy Dover, Amy Revell, Katherine Allan, Kristin Jarvis -
Client
MBIE
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/gm/01/pk/ql/Immigration1-0-1172-0-826.jpg?k=daa3fb209d)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/c7/tt/mb/13/Immigration2-0-1172-0-826.jpg?k=ff813d6a45)
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![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/7h/1o/2e/sn/Immigration4-0-1172-0-826.jpg?k=4dbc8ef087)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/82/yj/4s/57/Immigration5-0-1172-0-826.jpg?k=fe397e53ac)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/u3/u1/7f/k3/Immigration6-0-1172-0-826.jpg?k=f78a33df79)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/7b/vr/qi/bz/Immigration7-0-1172-0-826.jpg?k=c0bd1bfb2c)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/2r/yn/wh/fk/Immigration8-0-1172-0-826.jpg?k=c167b30834)
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Judge's comments:
Serving over 12 million users each year, this solution shows how goal directed design and user research at the inception of a project can unlock innovation and compellingly frame up the case for transformation. In this instance, that foundation led to the re-organisation of Visa presentation and the elimination of complexity for users by way of a radically improved user-centred experience. This in turn has resulted in significant reduction in cost to serve and facilitated the continued growth in online channel migration for the business.