Colenso BBDO 66 Google ZOO RUSH Franklin Rd. Creature Post Kupu

  • Pou Auaha / Creative Directors
    Nick Worthington, Levi Slavin, Dan Wright, Mike Davison
  • Ringatoi Matua / Design Director
    Dean Pomfrett
  • Ngā Kaimahi / Team Members
    Alex Polglase, Joel Francis, Freddie Coltart, Matt Williams, Tennille Barnes, Steve Pountney, Claudio Varoli-Piazza, Emma Tait, Michelle Hong, Ryan Butterfield, Charlotte Eddowes, Nick Salter, Jacqui Copas, Vanessa Nicol, Cameron McColl, Matty Burton, Dave Bowman, Iain Nealie, Tara Mckenty, Samuel Payne, Mathew Tizard, Chris Rollings, Professor Tania Ka'ai, Dr. Dean Mahuta, Kim Baldwinson, Lakshman Anandanayagam, Danushka Abeysuriya, Trevor Gamon, Olivia Dela Rosa, Chris Skilton, Logan Maire, Aaron Neugebauer, Adam Kent, Rupert Ta'avao, Harry Jackson, Kit Chen, Sugandha Narang
  • Kaitautoko / Contributors
    Te Aka Māori Dictionary, Tiki Taane, Drum Agency
  • Client
Judge's comments:

He iti te kupu, he nui te kōrero.
The word is small, the meaning is great.

‘Kupu’ puts the power of te reo Māori, the Māori language, in your hands, enabling you to learn ‘kupu’, words, for the every day things around you.

The judges were impressed by this innovative project combining Māori language with machine learning to allow users to discover Māori words for the every day things around them, with the simple click of a button on your mobile device with a camera.

The project required wide and complex collaboration between Māori language and technology experts, to ultimately deliver something easy to use that puts the power of te reo at your fingertips, to be used in your own place at your own pace.