Toitanga
Clemenger BBDO Limited 21 Trails of Taonga
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Pou Auaha / Creative Director
Brigid Alkema
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Ringatoi Matua / Design Director
Mark Dalton
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Ngā Kaimahi / Team Members
Alecia Love, Michelle Carlile-Alkhouri, James Whitaker, Mike Gwyther, Rangi Kipa, Kereama Taepa, Terence Turner, Linda Major, Bethany Omeri, Thomas Thompson, Christina Hazard, Brooke Benton, Jordan Beresford, Ollie Stent, Paul Stent -
Kaitautoko / Contributors
Our tamariki, Community legends -
Client
Oranga Tamariki, Ministry for Children
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Judge's comments:
“He tamaiti tu, he tamaiti ora,” A child uplifted, is a child who will flourish
This project for the recently formed Ministry for Children, Oranga Tamariki, has designed a fresh approach to uplifting ‘at-risk’ children through fresh design. This was not just a design collaboration, it was a wide community collaboration asking everyone to step forward and help a child in need. The resultant series of exquisite taonga created by carvers and sculptors to recognise those who step forward and help, are leaving a trail of aroha through the many hands and hearts they touch.