Clemenger BBDO Wellington 10 Trails of Taonga
Creative DirectorBrigid Alkema
Design DirectorMark Dalton
Team MembersAlecia Love, Michelle Carlile-Alkhouri, James Whitaker, Mike Gwyther, Rangi Kipa, Kereama Taepa, Terence Turner, Linda Major, Bethany Omeri, Thomas Thompson, Christina Hazard, Brooke Benton, Jordan Beresford, Ollie Stent, Paul Stent
ContributorsOur tamariki, Community legends
ClientOranga Tamariki, Ministry for Children
“He tamaiti tu, he tamaiti ora,” A child uplifted, is a child who will flourish
This project for the recently formed Ministry for Children, Oranga Tamariki, has designed a fresh approach to uplifting ‘at-risk’ children through fresh design. This was not just a design collaboration, it was a wide community collaboration asking everyone to step forward and help a child in need. The resultant series of exquisite taonga created by carvers and sculptors to recognise those who step forward and help, are leaving a trail of aroha through the many hands and hearts they touch.