Clemenger BBDO Wellington 21 Trails of Taonga
Pou Auaha / Creative DirectorBrigid Alkema
Ringatoi Matua / Design DirectorMark Dalton
Ngā Kaimahi / Team MembersAlecia Love, Michelle Carlile-Alkhouri, James Whitaker, Mike Gwyther, Rangi Kipa, Kereama Taepa, Terence Turner, Linda Major, Bethany Omeri, Thomas Thompson, Christina Hazard, Brooke Benton, Jordan Beresford, Ollie Stent, Paul Stent
Kaitautoko / ContributorsOur tamariki, Community legends
ClientOranga Tamariki, Ministry for Children
“He tamaiti tu, he tamaiti ora,” A child uplifted, is a child who will flourish
This project for the recently formed Ministry for Children, Oranga Tamariki, has designed a fresh approach to uplifting ‘at-risk’ children through fresh design. This was not just a design collaboration, it was a wide community collaboration asking everyone to step forward and help a child in need. The resultant series of exquisite taonga created by carvers and sculptors to recognise those who step forward and help, are leaving a trail of aroha through the many hands and hearts they touch.