Description:

A meaningful move to support a significant change in the New Zealand racing and gaming landscape.

TAB, an iconic brand within New Zealand’s sport and racing scene, entered a new chapter in June 2023, formalising a 25-year strategic partnering agreement with Entain, one of the world’s largest sports betting and gaming groups.

This partnership is transformational for New Zealand’s sports and racing industry as Entain brings global best practices with their approach, technology and expertise focusing on driving safer gambling initiatives, access to new markets and improve customer retention and growth.

‘Safer gambling, integrity and industry support are core to the partnership.’

The workplace supports the wider vision for New Zealand’s sporting and racing industry, through access to advanced technology, responsible gambling processes and better customer experience / retention capabilities, the partnership will flow on to have stronger social, economic and cultural outcomes. It provides the opportunity to reposition the organisation’s social responsibility, giving them the voice to promote safer and responsible practices.