Knight Associates Ltd. 10 Lonely Ponsonby
Creative DirectorsRufus Knight, Steve Ferguson
ContributorsHamish Stirrat, Stuart Robinson, Paul Nannestad, Oliver Booth
ClientLonely Hearts Club Ltd.
Charged with reflecting Lonely’s global outlook and reach, this boutique store immediately arouses curiosity by concealing its wares behind a blank shopfront. Stepping from street to boutique is to be transported into an intimate and sensual experience. The rich materiality has a painterly quality, the detailing is masterful and the manipulation of light creates an almost other-worldly experience. This is a superb, international quality fitout that would hold its own in any fashion district.