Judge's comments:

Charged with reflecting Lonely’s global outlook and reach, this boutique store immediately arouses curiosity by concealing its wares behind a blank shopfront. Stepping from street to boutique is to be transported into an intimate and sensual experience. The rich materiality has a painterly quality, the detailing is masterful and the manipulation of light creates an almost other-worldly experience. This is a superb, international quality fitout that would hold its own in any fashion district.