Blur the lines 16 Take Home Convenience Auckland Airport

Finalist
Credits
  • Pou Auaha / Creative Directors
    Danielle Barclay, Naomi Rushmer
  • Ringatoi Matua / Design Director
    Simon Jackson
  • Ngā Kaimahi / Team Member
    Stu East
  • Client
    AKAL Security
Description:

Auckland Airport is a busy place, open 24 hours for locals and international visitors to be travel from and be welcomed home.

Take Home, an independent convenience store, wanted a fresh design as part of the wider airport upgrade across both International and Domestic terminals.

We took inspiration from the classic kiwi dairy to create a strong design direction that felt nostalgic and familiar to kiwis and attracted the attention of travellers on arrival.

The bold blue weatherboard facade was complimented with an iconic red and white striped canopy depicting the food to go zone and checkerboard flooring to add to the retro diner vibe.