JTB Architects 3 New Zealand Wine Centre

Credits
  • Pou Auaha / Creative Directors
    Marc Barron, Simon Hall
  • Ngā Kaimahi / Team Members
    Karl Vercoe, Sam Van Zoelen, Diana Shchukin, Rosa Graham
  • Client
    Marlborough Research Centre
Description:

The NZ Wine Centre at NMIT provides a world class viticulture research hub with the aim of helping the industry stay ahead of global trends and fostering research and collaboration.

Situated in New Zealand's renowned wine region, the New Zealand Wine Centre exemplifies thoughtful architecture and celebrates the nation's rich viticulture. The centre harmoniously blends modern aesthetics, with the existing campus and surrounding landscape. Its exterior features a blend of timber and stone, reflecting local craftsmanship and a commitment to sustainability. A key part of the master plan for the wider campus, the NZWC building responds sensitively to its environment, creating a focal point for a number of disparate elements on the site and drawing them together is a coherent campus.

Inside, the centre offers an immersive experience into New Zealand's wine culture. Interactive exhibits and informative displays educate visitors on viticulture practices and wine production. Regular seminars and tasting events provide deeper insights into regional varietals, guided by industry experts and sommeliers.

Accessibility is prioritised throughout the Centre's design, ensuring a comfortable experience for all visitors. The layout facilitates easy navigation between exhibition areas, tasting rooms, and outdoor spaces, accommodating diverse events year-round.

The Centre serves as a focal point for both education and industry collaboration. It hosts conferences and workshops that promote sustainability and enhance wine quality. Emphasising energy efficiency, the building incorporates passive solar design and rainwater harvesting systems, aligning with New Zealand's environmental leadership.

The Centre is the centrepiece of a site masterplan that ties together existing buildings on the site, with clear pathways, exterior landscaping and shared spaces providing amenity, and encouraging interaction and exchange of ideas to establish an important collaborative hub for viticulture research, education organisations, and the wider NZ wine industry.