Description:

Italian Aperitivo Campari is one of the fastest growing liqueurs in Australasia. Campari has unveiled a newly designed bottle in New Zealand, inspired by its birthplace, Milano. It is the bottle's first redesign in more than 10 years

We wanted to reflect the strong narrative behind the brief of Aperitivo Hour 'from day to night’ in all aspects of the event lighting and projection delivery - to create a vibrant and unforgettable event at the most sophisticated and magical time of evening.

Guests arrived, the space filled with natural light, and golden hues were reflected within the lighting design.

As the evening progressed we seamlessly transitioned from golds to Campari toned red lighting throughout both the bar and projections.

Strategically placed up lighting around the perimeter of the bar tinted the room branded red, highlighting the vertical lines of the architecture which mirrored the vertical lines of the bottle.

The projections matched the sinking of the sun, with an animated sun slowly rising in real time to reveal the Campari logo branding as darkness set in and the projection show came into its own.

A set of animations were created to map precisely to the curves of the bar pelmet, and used to show both the shape of the bottle, the sleek lines and reflections of the glass, and to highlight and draw focus to the bright swirling Campari liquid. It was a stunning back drop to an ambience filled evening.

In combination with integrated lighting, this create a truly magical and bespoke experience, championing the bottle and brand for Campari and their guests.

The event was featured in NZ Herald, M + AD Daily, Stop Press and Bar Cats, as well as a significant local organic social media reach, along with 1.35M video plays.
It delivered over 2.3M impressions, 131% more than planned.