Creature Post 3 Colenso BBDO 52 Clemenger BBDO 15 Covid 19 Public Service Banger
Creative DirectorsKim Regan, Kat Tadaki, Michael Swinburn, Levi Slavin, Brigid Alkema
Design DirectorLakshman Anandanayagam
Team MemberPatrick Killeen
ContributorsScott Chapman, Beau Thorsen
New Zealand had successfully eliminated Covid-19, and the country was heading into summer virus-free – with large gatherings such as music festivals and sporting events going ahead. However, far too many Kiwis were adopting a complacent attitude towards health & safety.
In collaboration with two prominent advertising agencies, and a local DJ, MACSEN, we produced animated visuals for a music video that was specifically designed for, and played at NZ’s biggest festivals - The Public Service Banger.
The track features ‘national treasure’, Dr. Ashley Bloomfield, telling festival-goers to wash & sanitise their hands, and use their bluetooth enabled NZ Covid-Tracer app. The world's most unconventional Covid-19 Public Service Announcement.
Designed to play into the audio and visual landscape of summer festivals, the agency approached us to create the visuals, understanding our strong history and experience of the live experiential environment, and 20 + years of VJing on the NZ music festival circuit.