Clemenger BBDO Wellington 10 The Conscious Crossing
Creative DirectorsBrigid Alkema, Emily Beautrais
Design DirectorSteve Boggs
Team MembersJP Twaalfhoven, Steve Hansen
ContributorsChristina Hazard, Claudia Zwimpfer, Carly Neemia, Carne Godfrey, Fern Holloway, Dan.Monaghan, Ollie.Stent, Paul Stent
By way of clever engagement with the user, this design succeeds in solving a life-threatening problem. The judges applaud the client for seeking a designed solution to a real life problem.