Spatial
Clemenger BBDO Limited 21 The Conscious Crossing
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Pou Auaha / Creative Directors
Brigid Alkema, Emily Beautrais
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Ringatoi Matua / Design Director
Steve Boggs
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Ngā Kaimahi / Team Members
JP Twaalfhoven, Steve Hansen -
Kaitautoko / Contributors
Christina Hazard, Claudia Zwimpfer, Carly Neemia, Carne Godfrey, Fern Holloway, Dan.Monaghan, Ollie.Stent, Paul Stent -
Client
Ah-Leen Rayner
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/ot/uw/ql/g8/TheConsciousCrossing1-0-1172-0-826.jpg?k=d8a1515dfd)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/1i/66/rk/ik/TheConsciousCrossing3-0-1172-0-826.jpg?k=ef6215efcd)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/pp/l3/e7/1c/TheConsciousCrossing2-0-1172-0-826.jpg?k=7923dd043c)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/ma/d5/cy/sd/TheConsciousCrossing4-0-1172-0-826.jpg?k=7cf527eea4)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/p3/d2/8g/2t/TheConsciousCrossing5-0-1172-0-826.jpg?k=c71671bc81)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/8i/s6/62/yb/TheConsciousCrossing6-0-1172-0-826.jpg?k=6b9fed7181)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/iz/m8/pd/oq/TheConsciousCrossing7-0-1172-0-826.jpg?k=24d2f4f572)
Judge's comments:
By way of clever engagement with the user, this design succeeds in solving a life-threatening problem. The judges applaud the client for seeking a designed solution to a real life problem.