Clemenger BBDO Limited 21 The Conscious Crossing

  • Pou Auaha / Creative Directors
    Brigid Alkema, Emily Beautrais
  • Ringatoi Matua / Design Director
    Steve Boggs
  • Ngā Kaimahi / Team Members
    JP Twaalfhoven, Steve Hansen
  • Kaitautoko / Contributors
    Christina Hazard, Claudia Zwimpfer, Carly Neemia, Carne Godfrey, Fern Holloway, Dan.Monaghan, Ollie.Stent, Paul Stent
  • Client
    Ah-Leen Rayner
Judge's comments:

By way of clever engagement with the user, this design succeeds in solving a life-threatening problem. The judges applaud the client for seeking a designed solution to a real life problem.