The Wonder Group 19 Loveless Friday

Finalist
Credits
  • Pou Auaha / Creative Director
    Buster Caldwell
  • Ngā Kaimahi / Team Member
    Stephanie Viterbo
  • Client
    Gabriel Xie
Description:

Loveless Friday is a jewellery showroom born from heartbreak and rebuilt with boldness.

Drenched in a single custom blush tone, the space reimagines retail through intimacy and provocation. Silicone ears replace traditional displays, inviting play and interaction, while every surface, from floor to ceiling, carries the same pink complexion. More than a store, it is a visual reckoning.

A concept space that uses colour not as decoration, but as defiance.