Special Group 171 OOB Ice Cream
Pou Auaha / Creative DirectorHeath Lowe
Ringatoi Matua / Design DirectorEmma Kaniuk
Ngā Kaimahi / Team MembersJules Pakenham, Nicky Lloyd, Rob Jack
OOB Icecream stood out with the judges commenting particularly on the strength of the packaging as individual elements that worked as a family of product when put together. The striking colour combinations are artfully assembled in an eye-catching mix ticking the retail box for differentiation and attractive product placement.