Special Group 87 OOB Ice Cream
Design DirectorEmma Kaniuk
Creative DirectorHeath Lowe
Team MembersJules Pakenham, Nicky Lloyd, Rob Jack
OOB Icecream stood out with the judges commenting particularly on the strength of the packaging as individual elements that worked as a family of product when put together. The striking colour combinations are artfully assembled in an eye-catching mix ticking the retail box for differentiation and attractive product placement.