Special Group 171 OOB Ice Cream

  • Pou Auaha / Creative Director
    Heath Lowe
  • Ringatoi Matua / Design Director
    Emma Kaniuk
  • Ngā Kaimahi / Team Members
    Jules Pakenham, Nicky Lloyd, Rob Jack
  • Client
Judge's comments:

OOB Icecream stood out with the judges commenting particularly on the strength of the packaging as individual elements that worked as a family of product when put together. The striking colour combinations are artfully assembled in an eye-catching mix ticking the retail box for differentiation and attractive product placement.