Social Good Award
Not Another™ 10 SCAM - The Society of Con Artists and Manipulators Gallery
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Pou Auaha / Creative Directors
Adrien Taylor, Mark Townshend
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Ringatoi Matua / Design Director
Eddy Davies
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Kaitautoko / Contributors
Shay Horay, Julian Vares, Chris Reddington, Diederik van Heyningen, Simone Thurlow, Joseph Veale, Michael Roberts, Simeon Hoggan -
Client
Facebook
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/8n/dw/tx/kr/Not%20AnotherSCAM-0-1172-0-826.png?k=b4b6c5ab5f)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/mx/j7/z2/q8/Not%20AnotherSCAM2-0-1172-0-826.png?k=28955b6227)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/nd/ml/6x/js/Not%20AnotherSCAM3-0-1172-0-826.png?k=4118dd0305)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/el/d5/v7/gw/Not%20AnotherSCAM4-0-1172-0-826.png?k=93a2623f36)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/oy/7j/a9/sa/Not%20AnotherSCAM5-0-1172-0-826.png?k=7fe7878fbd)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/jn/ns/30/vg/Not%20AnotherSCAM6-0-1172-0-826.png?k=3fbde474c0)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/cp/n5/7j/2y/Not%20AnotherSCAM7-0-1172-0-826.png?k=e38c425cb6)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/mu/ne/li/dv/Not%20AnotherSCAM8-0-1172-0-826.png?k=cffc168c40)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/ch/7n/vk/gs/Not%20AnotherSCAM9-0-1172-0-826.png?k=b9f93a51b7)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/j4/rr/i4/2u/Not%20AnotherSCAM10-0-1172-0-826.png?k=f949422c32)
Description:
Facebook New Zealand, in partnership with Police and Netsafe, approached us with a problem it wanted our help to tackle: ordinary New Zealanders were scammed out of more than $11.6m dollars in 2020 and that figure was rising exponentially, with scams becoming more and more sophisticated.
Our challenge was to develop a campaign that conveyed the very serious subject of scams in an engaging way that resonated with a wide range of New Zealanders.Our solution? The Society of Con Artists and Manipulators Gallery — SCAM Gallery for short.