Credits
-
Pou Auaha / Creative Directors
Jordan Stent, Sam Stuchbury -
Pou Rautaki / Strategic Lead
Hilary Ngan Kee -
Pou Taketake / Cultural Leads
Kātene Durie-Doherty, Sir Mason Durie ONZ KNZM
-
Ringatoi Matua / Design Director
Hamish Steptoe -
Kaituhi Matua / Copywriter Lead
Will Macdonald
-
Ngā Kaimahi / Team Members
Anna Maxwell, Jolin Lee, Freddy Riddiford, Joseph McAlpine, Dom Meehan -
Kaitautoko / Contributors
Te Kurataiaho Kapea, Hemi Tai-Tin, Awerangi Tamihere, Maria Te Whiu, Jason Paahi, Tamati Taurere, Ellison Huata, Cilla Ruha, Rawiri Waititi, Žiga Zupancic, Kahurangi Māori Dance Company, Te Korowai Waka, Ngā Uri o Wi Huata raua ko Ringahora mokopuna, Te Wananga Whare Tapere o Takitimu, Te Kura Kaupapa Māori o Te Wananga Whare Tapere o Takitimu Wharekura, Te Kura Kaupapa Māori o Ngati Kahungunu ki te Wairoa, Ngāti Porou Hauora, Te Kura Mana Māori o Whangaparāoa, Big Pop Studios, Lily Rupapera, Vanessa Vandy, Pete Hansen, Jordan Lusitini, Matic Prusnik, Lillian Te Hau-Ward
-
Client
Whānau Ora Commissioning Agency
Description:
Whānau Ora represents a culturally-grounded and whānau-centric approach to well-being, emphasising the collective of whānau as the primary determinants of their own aspirations. It harnesses the strengths and capabilities of whānau, enveloping them in the necessary services and support to achieve better outcomes and foster positive transformations. A 'by Māori, for-Māori' approach means they focus on whānau as a whole, allowing them to determine their own goals, aspirations, and success.
Working across areas including health, education, housing, and employment, Whānau Ora aim to improve standards of living and nourish cultural identity — helping Māori fully realise the confidence, mana, and strength in their belief in self, whānau, and community.
‘Our future is Māori’ is the assertion that Māori must – and will – take charge of their own future. This promotion of self-determination and community ownership empowers individuals and whānau to be active participants in shaping the services that affect their lives.
The vision of 'Our future is Māori' is fuelled by the principles of self-determination and unity, fortified by the belief that with the support of whānau, one is never alone.