Milk 66 Change Maker

  • Pou Auaha / Creative Director
    Ben Reid
  • Ringatoi Matua / Design Directors
    Sarah Melrose, Anthony Hos
  • Ngā Kaimahi / Team Members
    Natasha Vermeulen, Anna Hart, Gemma Scott, Dean Kriletich
  • Kaitautoko / Contributors
    Tom Crampin, Jake Mein, Yuki Sato
  • Client
    The Independence Collective
Judge's comments:

This project contributed with values beyond design. It took people with difference to do something different and a community to support them.

A refreshing approach to a sensitive subject that has created opportunities through a deceptively simple design solution to generate conversations, engender support and a sense of community.

This is a real social change exemplar. It puts the ‘ability’ into ‘disability’ without the normal ‘ableist’ narratives. It shows disabled people as having agency, mana and enterprise. It also challenges peoples’ notions and stereotypes of disability by using design effectively.

Bold and innovative in an oversaturated market. Community personified!