kidyounot 2 Perinatal Anxiety and Depression Australia website

  • Pou Auaha / Creative Director
    Owen Richards
  • Ngā Kaimahi / Team Members
    Jack Fowler, Tait Sengstock, Laurie Grattan, Elena Passeggi
  • Client
    Serena Ashmore

Perinatal anxiety and depression are serious illnesses that affect up to one in five expecting or new mums and one in ten expecting or new dads.

PANDA strives for a community where perinatal mental illness, such as depression and anxiety, are recognised and the impact on parents and children are minimised through early detection, support and education.

PANDA operates Australia’s only national helpline for individuals and their families which provides access to counselling and information to assist with perinatal anxiety and depression recovery.

We utilised a collaborative service design approach to reimagine new pathways for parents to seek help online in addition to the helpline. This included an entire redesign of the PANDA website and digital experience.