Social Good Award
Karma Cola Karma Cola Foundation
-
Pou Auaha / Creative Directors
Matt Morrison, Albert Tucker, Simon Coley, Chris Morrison
-
Ringatoi Matua / Design Directors
Heath Lowe, Emma Kaniuk
-
Ngā Kaimahi / Team Members
Finlay Brazier, Beck Wheeler, Sam Mahayni, James Stewart, Mark Creaghan -
Kaitautoko / Contributors
James Boshier, Petra Mihaljevich, Angela Barnett, Jonathan Williams -
Client
Karma Cola Foundation
Judge's comments:
Some brands leverage a tenuous link to a social cause as the latest fad in marketing, but few have public good as an authentic core principle. The guys from All Good on the other hand are the real deal. They’ve literally gone the extra mile to revitalize the growing of organic crops and to support communities to create a brighter future through fair trade. And they’ve also created some cool and yummy drinks that have the guilt free aftertaste of making a difference. That’s gold, in our view.