FCB New Zealand 17 Not Beersies

  • Pou Auaha / Creative Directors
    James Mok, Regan Grafton, Tony Clewett
  • Ringatoi Matua / Design Directors
    Hywel James, Kelly Lovelock, Nick Smith
  • Ngā Kaimahi / Team Members
    Nick McFarlane, Scott Kelly
  • Kaitautoko / Contributors
    Jane Wardlaw, Sarah Raine, Stephen Langdon
  • Client
    FCB New Zealand
Judge's comments:

This is probably unexpected, but the judges were most impressed by the impact this has had on one of our most intractable and damaging social problems – binge drinking, which we all know can lead to violence, accidents, addiction. If young men can hold their heads up and order a water, we will drink to that.