Social Good Award
FCB New Zealand 17 Not Beersies
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Pou Auaha / Creative Directors
James Mok, Regan Grafton, Tony Clewett
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Ringatoi Matua / Design Directors
Hywel James, Kelly Lovelock, Nick Smith
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Ngā Kaimahi / Team Members
Nick McFarlane, Scott Kelly -
Kaitautoko / Contributors
Jane Wardlaw, Sarah Raine, Stephen Langdon -
Client
FCB New Zealand
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Judge's comments:
This is probably unexpected, but the judges were most impressed by the impact this has had on one of our most intractable and damaging social problems – binge drinking, which we all know can lead to violence, accidents, addiction. If young men can hold their heads up and order a water, we will drink to that.