Credits
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Pou Auaha / Creative Directors
Nick Worthington, Levi Slavin, Dan Wright, Mike Davison
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Ringatoi Matua / Design Director
Dean Pomfrett
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Ngā Kaimahi / Team Members
Alex Polglase, Joel Francis, Freddie Coltart, Matt Williams, Tennille Barnes, Steve Pountney, Claudio Varoli-Piazza, Emma Tait, Michelle Hong, Ryan Butterfield, Charlotte Eddowes, Nick Salter, Jacqui Copas, Vanessa Nicol, Cameron McColl, Matty Burton, Dave Bowman, Iain Nealie, Tara Mckenty, Samuel Payne, Mathew Tizard, Chris Rollings, Professor Tania Ka'ai, Dr. Dean Mahuta, Kim Baldwinson, Lakshman Anandanayagam, Danushka Abeysuriya, Trevor Gamon, Olivia Dela Rosa, Chris Skilton, Logan Maire, Aaron Neugebauer, Adam Kent, Rupert Ta'avao, Harry Jackson, Kit Chen, Sugandha Narang -
Kaitautoko / Contributors
Te Aka Māori Dictionary, Tiki Taane, Drum Agency
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Client
Spark
Judge's comments:
We were delighted by this simple, powerful tool that takes advantage of emerging technology to bring language into the natural context of everyday moments. We felt that the way that Kupu augments everyday experiences takes the idea beyond novelty. We also love the potential of this immersive tool to be extended to other languages.