Clemenger BBDO Limited 21 The Conscious Crossing

  • Pou Auaha / Creative Directors
    Brigid Alkema, Emily Beautrais
  • Ringatoi Matua / Design Director
    Steve Boggs
  • Ngā Kaimahi / Team Members
    JP Twaalfhoven, Steve Hansen
  • Kaitautoko / Contributors
    Christina Hazard, Claudia Zwimpfer, Carly Neemia, Carne Godfrey, Fern Holloway, Dan Monaghan, Ollie Stent, Paul Stent
  • Client
    Ah-Leen Rayner
Judge's comments:

The judges were delighted to see an approach to changing behaviour that uses physical layout and not information/signage. With a constantly changing layout, the design responds cleverly to the insight that familiarity creates complacency.