Judge's comments:

This design took a complex message and made it simple in any language.

In a highly volatile and confusing time the winning creative solution was simply executed and considered, achieving global reach, recognition and cut through.

In an environment where science and facts were highly contested these designs were able to provide complex information in an accessible, clear and concise fashion. In my view they also helped inform New Zealand’s response and comparatively good COVID-19 statistics

Such a simple and human approach to a once in a lifetime problem…