Public Good Award

Strategy Creative 132 Drive Community Toolkit

Public Good Award 2018 Credits
  • Creative Directors
    Oliver Ward, Matt Innes, Fraser Callaway
  • Team Members
    Harry Boyd, Paris Frost, Ryan Shields, Rosie Hough, Chris Rowe, Roydon Misseldine
  • Contributors
    Lift Education, Andrea Amies, Nicola Gates, Rebecca Whiting, Simon O'Brien, George Vaeau, Gary Pay, Mixt, Flying Saucer
  • Client
    NZ Transport Agency, ACC
Judge's comments:

This simple idea and beautifully designed toolkit is a fantastic demonstration of identifying a root cause problem and tackling it by listening carefully to the communities who will use the final product. The toolkit is adaptive to meet the needs of the users in hard to reach communities.