Milk 40 Change Maker
Creative DirectorBen Reid
Design DirectorsSarah Melrose, Anthony Hos
Team MembersNatasha Vermeulen, Anna Hart, Gemma Scott, Dean Kriletich
ContributorsTom Crampin, Jake Mein, Yuki Sato
ClientThe Independence Collective
This project contributed with values beyond design. It took people with difference to do something different and a community to support them.
A refreshing approach to a sensitive subject that has created opportunities through a deceptively simple design solution to generate conversations, engender support and a sense of community.
This is a real social change exemplar. It puts the ‘ability’ into ‘disability’ without the normal ‘ableist’ narratives. It shows disabled people as having agency, mana and enterprise. It also challenges peoples’ notions and stereotypes of disability by using design effectively.
Bold and innovative in an oversaturated market. Community personified!