Judge's comments:

Some brands leverage a tenuous link to a social cause as the latest fad in marketing, but few have public good as an authentic core principle. The guys from All Good on the other hand are the real deal. They’ve literally gone the extra mile to revitalize the growing of organic crops and to support communities to create a brighter future through fair trade. And they’ve also created some cool and yummy drinks that have the guilt free aftertaste of making a difference. That’s gold, in our view.