FCB New Zealand 17 Not Beersies
Creative DirectorsJames Mok, Regan Grafton, Tony Clewett
Design DirectorsHywel James, Kelly Lovelock, Nick Smith
Team MembersNick McFarlane, Scott Kelly
ContributorsJane Wardlaw, Sarah Raine, Stephen Langdon
ClientFCB New Zealand
This is probably unexpected, but the judges were most impressed by the impact this has had on one of our most intractable and damaging social problems – binge drinking, which we all know can lead to violence, accidents, addiction. If young men can hold their heads up and order a water, we will drink to that.