Daylight Creative 3 Funding the ACT Accelerator
Creative DirectorToby Morris
Team MembersEzra Whittaker, Lauren Stewart, Sepi Sadeghi, Claire Choe, Isaiah Tour, Madeleine Chapman
ContributorsRenée Jacobi, Harkanwal Singh, Joe Canham, Jess Milne, Kristen Bourchier Morris
ClientWorld Health Organisation
There’s no new way to say the last 18 months have been like no other. Here we were, a small studio in a tiny corner of the South Pacific, locked down and away from the rest of the world as COVID-19 ravaged the Northern Hemisphere. Little did we know, we’d soon be tasked with making content that would be delivered right to the epicenter of the pandemic, and directed at some of the most powerful leaders on the planet.
The ACT Accelerator was formed in response to the chaos of the pandemic. It’s a groundbreaking global collaboration to accelerate the development, production and equitable access of COVID-19 tests, treatments and vaccines. Developed as a means to expedite a fair and just global recovery of the pandemic, it’s comprised of a conglomeration of governments, scientists, businesses, civil society, philanthropists and global health organizations including the World Health Organization, the Bill & Melinda Gates Foundation, UNICEF and the World Bank.
The pressure was on.
Their first brief landed just one month after the organisation had been formed and the need to deliver content was urgent. As the world grew more ravaged by COVID-19 each day, so did the need to disseminate important information to potential funders, governments and pharmaceutical manufacturers. After all, they were the ones, literally, with the future of the world in their hands.
Our work began and the pace was immense - with the shape of the pandemic changing at break-neck speed, and having to work across time zones, lockdown restrictions, and with clients at the coalface of a humanitarian crisis.
We created a suite of animated, still, and GIF content that worked to build awareness of the organisation. Its global effort to drive equitable access to COVID-19 diagnostics, therapeutics and vaccines was explained and the video was shared across innumerable partners and platforms, including the United Nations.
As the pace and horror of the pandemic grew, so did the scope of what we made. From awareness videos, we then, within 10 days, crafted a video for the World Health Assembly to be played for global leaders to bring countries together to respond globally to the pandemic.
Since its launch, the video has received 21 million views just on Facebook alone.
Our work shifted from one global summit to another; from the Global Health Summit, to the meeting of G20 leaders, our client began to see a steady rise in awareness in their work to end vaccine inequity and push for fair and equitable support in the fight against the pandemic.
We’ve worked with data visualisers, science experts, illustrators, infographers, animators, comic writers, and data scientists and even worked with former UK Prime Minister Gordon Brown as a voiceover.
Since the genesis of this partnership and the launch of our content across the world, the number of countries committing funds towards the response has increased and the funding gap has been steadily reducing. The end is not over. But it’s well and truly on its way.